Shanghai, 8 June – At the Ferrari Racing Days event in Shanghai, it was announced that the hotel group Shangri-La, based in Hong Kong is to sponsor the Ferrari Challenge. Shangri-La will thus become the official hotel partner in the Asia Pacific and European regions for the 2014 season of one of the most prestigious one-make series in racing.
The Ferrari Challenge Trofeo Pirelli dates back to 1993 and is run over three series, Europe, North America and Asia and is open to complete novices, as well as those with racing experience. The former race for the Coppa Shell, while the latter compete in the Trofeo Pirelli. This avoids an unfair contest and ensures great on-track action.