Maranello, 10 June –The Ferrari Racing Days event at Shanghai was a great success, with over 33,000 fans of the Maranello marque coming from all over China to the International Circuit.
The special Ferrari styled weekend was also the ideal opportunity to officially announce that the Ferrari Challenge is now sponsored by Shangri-La, the hotel group founded in Hong Kong in 1971. It’s a partnership which has its roots in the shared values that unite Ferrari and Shangri-La, a passion for high quality, excellence in their respective fields of activity and the exclusivity of what they have to offer.
The collaboration between Ferrari and Shangri-La began in the first months of the year, since when the European and APAC series of the Ferrari Challenge have begun. The logo of the major hotel chain features on the sides of all the 458 Challenge Evo cars used in the most prestigious one-make series.
Today, the service and hospitality offered by the Shangri-La Hotels and Resorts make it one of the best known and admired companies in the hotel sector. With 81 facilities under the three brands, Shangri-La, Traders and Kerry, the Group currently operates in Asia, North America, Europe and the Middle East.