Shanghai, 8 June – Over 33,000 spectators flocked to the Shanghai International Circuit this weekend to watch the third round of the Ferrari Challenge Asia Pacific and the 2014 Ferrari Racing Days, the biggest event of the year organised by Ferrari Greater China for Ferrari owners and fans. It’s a unique opportunity for the Chinese public who certainly seemed enthusiastic about Ferrari as they experienced its world over the weekend.
2014 is the Year of the Horse according to the Chinese calendar and, out of respect for Chinese culture, Ferrari created a special celebratory version of the Prancing Horse logo, which was revealed at the Beijing Motor show. The logo features a traditional imperial seal, and a Prancing Horse along with the message, “May the year of the horse bring success.”
Edwin Fenech, President and Managing Director of Ferrari Greater China stressed how “Ferrari, right from the day it first stepped into the Asian market, has always promoted its racing culture and today, Ferrari Racing Days is one of the nicest ways of sharing with the fans the real racing spirit that has always defined the Maranello marque.”
There was a packed programme of events over the weekend to thrill the fans as they experienced the world of Ferrari. On track, apart from the Ferrari Challenge Asia Pacific races, a select group of owners of old Ferrari F1 cars put on a show, flying round the Shanghai track in their cars. There was also plenty to see in the paddock, including the full range of current Ferrari road cars, including the latest California T, from the Tailor Made programme and a showroom featuring the cars that are part of the company’s recent history, such as the 51BBi, the Enzo, the 599 GT Fiorano designed by Chinese artist Lu Hao, a Scuderia Spider 16M and a 458 Speciale. Younger Ferrari fans were able to have fun trying out Ferrari pedal-cars.